I read this book in the same time that I spend on a similar sized thriller.įinally: Did you know that: 'Every 1.In this question-and-answer, Moss explains why American food giants “hook” us into choosing processed food over healthier alternatives. Manufactures of process foods have been creating a desire for salt where none existed before' (p279)īut it is even more than just facts it is interesting and at points fascinating enough to make it an enjoyable read. The USDA recomends that 7 % of calories come from FAT the US ave is 12%. This guy knows what he is talking about and he tells it straight and fair.įinland reduced it's salt intake by one third and reduced deaths from strokes and heart disease by 80% (p302). It is very well researched and extensively documented (fully indexed with a bibliography for further reading, hundreds of notes on references, and extensive sources provided).

The book is decided into 3 roughly equal sections dressing the salt, sugar, and fat in processed foods. Are you ready for the truth about what’s in your shopping basket? He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. In Mexico, the obesity rate has tripled in the past three decades.

The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little.

Michael moss sugar